Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Newsflash: email is here to stay and is an invaluable communication tool for agents. Nearly 50% of buyers profiled in NAR’s 2023 Profile of Home Buyers and Sellers emphasized email as an important ...